Why Kickstarter?
We’re bringing Good Luck Puppy to life in the biggest way yet — with a beautifully printed picture book, cuddly plush toy, and fun activity packs for families and classrooms.
Kickstarter is the perfect place to launch because it lets us:
- Bring the community together – You get to be part of Puppy’s journey from the very start.
- Print and produce at the highest quality – Backer support means we can use durable, eco-friendly printing and create a plush toy that’s made to last.
- Offer exclusive rewards – Special edition books, signed copies, and launch-only bundles are only available to Kickstarter supporters.
- Cover production costs up front – Instead of guessing how many books or toys to make, we know exactly how many to produce, reducing waste.
Where Your Support Goes (Estimated Costs)
| Expense | Estimated % | Details |
|---|---|---|
| Book printing & shipping | 40% | High-quality hardcover printing, hidden clover in every spread, bulk freight from printer, packing materials |
| Plush toy production | 20% | Custom design, safe materials, safety testing for kids 3+, overseas manufacturing |
| Artwork & design | 15% | Illustration, layout, book formatting, plush prototyping |
| Kickstarter fees | 8% | Kickstarter platform fee + payment processing |
| Marketing & promotion | 7% | Video production, ads, influencer outreach |
| Backer rewards & extras | 5% | Stickers, bookmarks, coloring sheets |
| Contingency | 5% | Covers unexpected shipping or material cost increases |
Example Funding Goal:
If our goal is $18,000 USD, it would break down roughly as:
- $7,200 – Book printing & shipping
- $3,600 – Plush toy production
- $2,700 – Artwork & design
- $1,440 – Kickstarter fees
- $1,260 – Marketing & promotion
- $900 – Backer rewards & extras
- $900 – Contingency
Why Your Pledge Matters:
Every pledge helps bring Puppy into more homes and classrooms. Even a small amount adds up to something amazing — and you’ll get fun rewards in return. Together, we can teach kindness, friendship, and the magic of good luck to kids everywhere.